The selection of tourism development strategies in Sardasht city based on SWOT model And Quantitative Strategic Planning Matrix (QSPM)

Document Type : Research Paper

Authors

1 Department of Human Sciences, Farhangian University Tehran

2 phd graduate of tarbiat modares

Abstract

One of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 50 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths and opportunities in the region, the level of threats and weaknesses is very high and the region has a vulnerability level in terms of tourism development and the distribution and reallocation of resources and Proper planning is necessary at the regional level. WO3 Strategy 4.56 emphasis on strengthening and enhancing the level of infrastructure, transportation and tourism services in the welfare and development of tourism, is proposed as the best strategy
One of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 30 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths and opportunities in the region, the level of threats and weaknesses is very high and the region has a vulnerability level in terms of tourism development and the distribution and reallocation of resources and Proper planning is necessary at the regional level. WO3 Strategy 4.56 emphasis on strengthening and enhancing the level of infrastructure, transportation and tourism services in the welfare and development of tourism, is proposed as the best strategy
One of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 50 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths

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References

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Human Geography Research
Volume 53, Issue 2
July 2021
Pages 617-635

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History

  • Receive Date: 25 September 2019
  • Revise Date: 02 April 2020
  • Accept Date: 02 April 2020

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